There are thousands of people who consider themselves experts at Facebook marketing who would love to tell you the best way to go about it. It may be tempting to follow some of the trends, but you have to realize that not all of them work out the way they say they do. The following paragraphs, by contrast, will outline a solid strategy that you can use to market your business on Facebook.
Host a giveaway to generate attention. Give away a desirable product to get people excited. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Be sure there is not too much spam on your Facebook page. You can use filters to help edit the page and monitor content when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Allow interested parties to sign up via your Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Also, you can hold contests where you give away free things.
If updates are not relevant to your business, do not share them. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Stick to your personal profile for these sorts of discussions.
All your content needs to be “Share”-able. People from your audience will tell others about any valuable information you have on your page. Facebook lives on sharing and interacting with others. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
Build your brand’s personality. Boring content makes your brand look boring, too. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Your website and Facebook page should look similar. Keep the same color scheme on your page. People can easily connect your brand to your page this way. If the color schemes are completely different, people may think it is a different company with the same name.
You need to not only use methods which work, you need to avoid those which don’t. Learn from others’ mistakes and successes. People like to find the best practices, however they hardly look at the worst ones. You also need to learn what you should not do.
Do you have your own store? Utilize Facebook’s check-in feature. Your customers will be able to “check in” at your location and thereby update their status on Facebook. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.
Hire someone to manage your Facebook page if you are unable. You will have to stay on top of the posts on the page to have success. And posting each day can sometimes be difficult. Paying someone else to do it is an expense, but probably a worthwhile one.
It is very difficult to gauge tone when you are reading a post, so make sure that you keep that in mind. Facebook messages that read as if they were posted by a bot will cause readers to lose interest quickly.
Facebook marketing is similar to many other methods of marketing in that you should always know who your target audience is. If you’re posting things that have nothing to do with your current followers, then you’re not going to be making that many sales in the future.
Facebook can help your promote your products and build list of friends. Consider offering promotions to your loyal customers, and provide coupons to your new ones. If you cease with offering your new friends promotions, you’ll probably lose them since they’ll lose interest.
If you do not see any results right away, do not throw in the towel. Marketing of any type takes time to make an impact, and this is especially true with Facebook. You must be patient; it takes time to get things rolling.
Add images to your Facebook posts whenever possible. When you need to get in touch with your customers, a good picture is the best way to do this. The object is to personalize your site to touch the most amount of followers.
Let your marketing campaign on Facebook have time to grow, along with letting it boost sales for the business. Successful marketing doesn’t happen overnight. You will see results if you provide your users with valuable content and a reason to return to your site. Over time you will be rewarded for your efforts.
Trends are just a lazy man’s way to get by. Thankfully, this article isn’t about trends, but solid marketing advice. Make use of this excellent advice, and you will achieve incredible business results through Facebook.