You probably have many relatives on Facebook. Maybe your parents or grandparents even have a Facebook page. Are your customers there too? Probably so. Keep reading to find out how to market to them.
Avoid letting your Facebook page overwhelmed with spam. Filters are available to help stop spam before it even appears. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
Consider establishing a Facebook group instead of or in addition to your page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You could also use a group and a page to get maximum benefits from Facebook marketing.
Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Use care in selecting your updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Updates need to be entertaining, helpful, or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
In exchange for a “like”, give your visitor a reward. A page with many likes will get more attention. You may want to offer a free giveaway to those who like your page. You can make it a contest or you can make the gift for all. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, turn to Facebook targeted ads to reach new customers.
Create a group page for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can let your group know about special discounts, as well as other information that is useful to them. This is also an excellent way to learn more about your target audience.
You don’t want to be sharing updates that are not actually related to your own content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. If you are going to put up personal things, do it on your personal page.
You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. You will get better results when you give more effort.