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Getting Into The Swing Of Facebook Marketing

By Don

You probably have many relatives on Facebook. Chances are your parents or even your grandparents are on Facebook as well. You need to determine if your customer base uses Facebook. If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.

Hold Facebook contests. Offer up discounts and prizes in return for having your customers like your Facebook page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

Always be professional when you post on any social media. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. This will help to increase the credibility of your page.

Try a giveaway as a way to boost your Facebook marketing. Encourage people to subscribe by giving something away to some of them. Put the list of winners on your wall, and keep doing this every time you have a contest.

Try making a group as an alternative to creating a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can utilize a group and a page in tandem to keep users interested and interacting.

Facebook Offers lets you provide freebies or host contests easily. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Have you looked into using custom tabs on your Facebook page? Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. If you have a current promotion, make a special tab for that.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.

Be careful about posting about your own business away from your personal pages. This can really help you to gain exposure. Make sure your posts get the attention you want. Only post on another person’s profile page if you’re sharing something valuable. Don’t spam other pages.

Try to add value and relevancy to each of your Facebook posts. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid becoming overbearing when you are marketing your products.

You may find some difficulty the first few weeks of using Facebook. Make sure you add a link to your Facebook page on your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. If they become a fan of your Facebook you can send updates that will post on their wall.

Be extra sure that people are able to “share” the content on your page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. The key to Facebook is the ability to share and interact with a lot of people. A higher amount of prospective customers will generate more profits for your business.

You must always focus on the aspect of why you have your Facebook page. Never be a Facebook user for no reason. Is it being used to speak with other people? Or do you have one so your customers are able to contact you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.

Get your followers to share your brand’s content with friends. Offer a discount or other incentive to have your followers share your page with friends. You can promise to give coupon codes to everyone once you or your updates get shared by a specific number of subscribers.

If your schedule does not give you enough time to effectively manage the process, hire a professional who can do it properly. Make sure that all posts are receiving prompt attention on a regular basis. Many owners find it difficult to post on Facebook daily. Hiring someone will reduce the work that you have to do.

More than likely you use Facebook, so you know pretty much what a potential customer will see. Use these tips to do a campaign that will blow the socks off your customers. The more effort you put in, the more profit you’ll get out.

Filed Under: Maximizing Your Presence Tagged With: facebook marketing, social media

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