Are you wanting to attract millions of customers to your business? Are you aware that Facebook is a great way to accomplish that? There are tons of people signed up to use this site and they do so every day which means you can turn them into customers if you know what you’re doing.
Don’t let spammers overtake your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Any approved person can access the page with these tools if they know the password.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and then turn change the status to “Promoted Post”. If it is a really good offer, you can even promote it to non-fans.
If you want to only target current customers, use “custom audiences”. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Consider buying advertisements on Facebook. Ad customization options for age, gender and more can help you. Your budget can be your guide. Additionally, you don’t have to make a long-term commitment. You can stop your ad whenever you want.
Give your audience spots to sign up on the Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. You could have a contest, or just give away a freebie.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Use the focus of your business as the basis for creating a group. This allows you and your customers a place to chat and learn. You can alert the masses to a special deal you are running or a new product you have coming out. This can be a great way for you to know your customers.
Do what you can to add a personality to your brand. You don’t want your brand to be viewed as stale or stuffy. Though you should remain professional, be sure some personality is shown.
Make sure you really understand the purpose of a Facebook page. Don’t have a Facebook page just for the sake of having one. Is your goal to communicate with your customer? Or do you have it for them to stay in touch with you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.
Be sure to answer customer comments and questions right away. This includes postings as well as emails. This extra work will pay benefits down the road.
Try to engage an open forum on your page. This will help keep the conversation going about your products and services. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. The only time you should intervene is if things start to become offensive to anyone.
Attract extra likes to your Facebook page by running a special promotion or contest. A discount on your products or a valuable item is a good prize to offer to the winner. This will gain you more subscribers and gives your current subscribers a chance to win a prize to review.
As is clear now, Facebook can be a wonderful way for you to market your company. There are many people out there in the world of Facebook and there is the possibility that they can see what you have to offer. Utilize the advice that has been given to you so that you can not only grow your business but communicate with your customer base in a unique way. There are no limits to what you can achieve by using Facebook marketing.