People probably spend way more hours than they should on Facebook. But, it really can be a terrific use of time when used as a way to market your business. The market of potential customers available to you through Facebook is incredibly vast, and marketing to them successfully can pay off in big ways. Learn how below.
Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be a casual venue, your business must be presented professionally. Folks will have more respect for what you do if your tone stays professional.
Link all of your published content to your Facebook. Link post summaries of blog entries from your site onto Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Do not ignore any questions or comments that are asked of you on Facebook. Make sure to give helpful answers, and thank them for their time. Share links to your site or FAQs page to help answer common questions.
Don’t forget about your existing audience. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. For a great marketing campaign, you should respect and appreciate your followers. This gets customers truly engaged in your company.
Be careful with your Facebook updates. If your updates are boring or off-topic, you’ll lose fans. Keep your updates helpful, educational, or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Take time to answer questions and respond to comments posted on your wall. If somebody tries to engage with your company, you owe it to them to respond. You would not ignore phone calls, so why would you ignore Facebook posts?
Provide value in every post you make on your Facebook page. Think about how your fans can truly benefit from reading or viewing your posts. Don’t make every post an ad, though.
Off a sign up option as a part of your Facebook page to get your audience engaged. If you provide an incentive for registering, you are likely to gain more interested followers. Also, you can hold contests where you give away free things.
Consider Facebook carefully when choosing a platform for marketing on social media. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
Consider creating a Facebook group for you company. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. You can alert people to discounts and share useful information as well. This is also a good place to learn more about your customers.
Always post high quality photos on your Facebook page. The images are reflective of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Run a contest for the most likes your customers can get your page. You can offer a discount as the prize or something that is free to the winner. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.
If you notice a conversation on your page, join in. Encourage your followers to chit chat. Pose a question for them to answer or pick a topic of conversation. Once your followers start having a conversation, join them. This will show them that you’re human, which will benefit your business.
Ask your followers if they will share any content that you post. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You may also be able to provide them with some kind of a coupon code that they can use if they share your updates a certain amount of times.
If users leave bad feedback on the site, be certain you respond. Ignoring it will give people the idea that you only care about people who like you. When handled properly, folks are sure to admire the page and return often.
You can build an enviable friends list while doing sales promotions on Facebook. You can use the offer of coupons to new friends or promotions to those who have been with you for a long time. If you do not extend promotional efforts to new friends, they may quickly start losing interest.
Though some folks use Facebook as a way to engage in gaming or to share funny quotations, you may find it is a great way to boost your business results. Facebook can help to jump start your business. If you use what you have learned to your advantage, incredible things will follow.