Facebook is here to stay and for many businesses it is an effective part of their marketing efforts. However, there are many businesses that just ignore it simply because they don’t understand the power of using it.
However, if you regularly post relevant content on your website, Facebook can be a great way to become a market leader and authority in your niche.
Facebook originated from chatting between friends and family into an information source. Sharing great content can help to solidify your brand and get more visitors to your website.
You will need to find an effective Facebook marketing strategy for your particular business or niche because different industries require different tactics. There are basics that you should follow on Facebook, regardless of your business.
Soft Selling
You have to be aware that many people are not on Facebook looking to buy products. They are there to enjoy chatting with family or simply to look at funny memes or news stories.
Instead of trying to sell a specific product, share relevant information or good information that people want to share. Build a Facebook presence and share photos and videos when posting.
Start your posting at two to three times per day and then slowly increase. You can view Facebook insights to analyze the data so that you can figure out what resonates with your target audience.
Using Ads
Facebook’s organic reach is not like it used to be. The algorithm has changed so that the news feed shows content from family and friends first. Not to despair, Facebook has marketing tools that allow you to laser target your campaigns so that your ads get in front of the people who will click them.
One of the most powerful tools Facebook has released is the Facebook pixel which makes ad retargeting as easy as pie.
Facebook Polls
A great way to get engagement and learn more about what your target audience enjoys is to run a poll. Simply create a new status update and select the poll button to add your questions.
Facebook Groups
You can create a branded Facebook group to start a community of users to discuss specific topics. Users can share information and ask questions of other members. You should not focus on your brand but instead focus on the content. Although you can self-promote, it’s best to do that sparingly and as part of the conversation.
Finding an effective Facebook marketing strategy isn’t difficult. Facebook provides you the tools to check the data to find what works for your particular industry.
Be sure that you take full advantage of the Insights tool. This will allow you to see what posts people are engaging with so that you can come up with an effective content marketing strategy as well. Both groups and pages have insights so that you can analyze all the data that’s important for coming up with a marketing strategy that works.